Sales and Sales Management Blog

June 3, 2008

Business-2-Business Cold Calling–No, You Don’t Have To

Last month I conducted a one-hour teleseminar on how to turn business-to-business cold calls into strong, interest generating calls that result in appointments. This was supposed to be a one-time offering since I don’t really work in the area of prospecting via the telephone.

However, the seminar was such a hit and so many have requested that I do it again so that others in their company can attend, I’ve decided to offer it once more during June.

Let me give you some of the reactions from the last teleseminar:

David Collins said
“this is by far the most productive teleseminar I’ve ever attended, bar none. Your approach isn’t like anything I’ve heard before and the best part is after a week of using it, I can say without any hesitation, ‘It Works!’”

Lynn Groves says
“I’ve taken numerous telephone seminars and teleseminars and none come close to giving me the real honest to God help this seminar has given me. Funny, this seminar at $67 is one of the least expensive I’ve attended and is worth more than all the others put together.”

Andy Ramos says “without a doubt, the most effective seminar I’ve attended in the last three years.”

What are they raving about? They’re talking about what they learned that gets them to:

• the decision maker without having to lie, deceive gatekeepers, or try to manipulate people
• how to create real interest in the decision maker
• how to know before they call what the company’s needs and issues are
• how to get their voice mail messages returned almost 100% of the time
• how to make a real, welcome connection with the decision maker, not a cold call
• how to set themselves apart from every other salesperson even before they make the call

This isn’t some miracle cure or slimy gimmick. This is a disciplined, effective process that turns time wasting, ineffective cold calling into a real conversation and connection with decision makers.

Join me on Tuesday, June 17 at 5PM Central Time (6PM Eastern, 4PM Mountain, 3PM Pacific) for the most effective phone training you’ll ever get.

I honestly don’t know if I’ll offer this again. It was supposed to be a one-time offering, so I don’t know whether I’ll do it again in the future or not.

REGISTER HERE—still only $67.00 for this career changing teleseminar.

Seating is LIMITED, so register early


McCord Training’s New Address

Due to my wife’s elderly parents needing her help, we’ve moved from Houston to Midland, Texas. We are now ‘enjoying’ the dessert—at an anticipated 108 on Tuesday (but, hay, it’s a ‘dry’ heat, right?).

The company’s new address is:
McCord Training
3327 W. Wadley, Ste. 3305
Midland, TX 79707

Right now you can still reach us at 281-216-6845


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