Sales and Sales Management Blog

August 22, 2009

Client and Prospect Communication–Some Help in Staying in Touch While Maintaining the Right Image

a brief noteKeeping in touch with prospects and clients can be a daunting and time consuming task.  Phone calls, newsletters, direct mail pieces, and emails can cover most of our communications, but sometimes a well crafted  card is the appropriate stroke. 

But where can you find high quality cards designed for the business community?

No, don’t worry; this isn’t another solicitation suggesting you view a video about SendOutCards.  I’m not trying to get you to become a member of my downline.

SendOutCards has their advantages—they’re easy to create and easy to send.  Someone else does most of the legwork for you.  Just point, select a design, construct a message, pay for it, off it goes.  But SendOutCards has its downside also.  They’re relatively inexpensive but they look like they were machine created, which, of course, they were.  For many sellers the ease of use and low cost overcome the obvious machined look of the ‘personal’ message and signature.

However, for some sellers and professionals, a mass produced image just won’t work.  They need the highest quality paper stock, the finest printing, the most professional image possible.  The inscription and signature must be genuine.  The message implied on the front must communicate the proper image while capturing interest.

A small company I’ve discovered that specializes in business cards of the highest quality is Corporate Papers out of Williaa great caddiemstown, MA.  The company has somewhere in the neighborhood of 175 to 200 designs in various categories such as Business Essentials, Golf Links, Sympathy, Thoughtful Notes, and others; most blank inside although a few do have an inside message and you can order the cards with your own message.

If you’re looking for high quality greeting and thank you cards designed specifically for business that will communicate the high end image you are seeking, take a look at Corporate Papers.  They aren’t going to be all things to all people, but those seeking the right image and who understand the critical need to truly personalize, they just might be a great source.



  1. […] Go to the Article At: Sales and Sales Management Blog […]

    Pingback by Client and Prospect Communication–Some Help in Staying in Touch While Maintaining the Right Image | Bizness Geek — August 22, 2009 @ 2:40 pm | Reply

  2. […] Client and Prospect Communication–Some Help in Staying in Touch While Maintaining the Right Image … – view page – cached #RSS 2.0 Sales and Sales Management Blog » Client and Prospect Communication–Some Help in Staying in Touch While Maintaining the Right Image Comments Feed Sales and Sales Management Blog Wait Before You Send Out Those Christmas Cards Boost Your Sales: “Five Ways to Make Coaching Professionals to Sell More Efective,” by Ford Harding — From the page […]

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  3. How about we all go to Costco or Sam’s and get some Thank You cards. Its not like going door to door with fruit baskets, but it still lends that personal touch that is missing after everyone gets what they want.

    Comment by Sales Training — August 24, 2009 @ 12:26 pm | Reply

    • There are some sellers that can rely on Costco or Sams for their cards. Others can rely on SendOutCards. Some, however, need the quality and the image that only a high end card will give them. That’s one of the nice things about having choices–we can find the quality and image we need for our business. Those who don’t need to spend a little more for the increased quality don’t have to, but those that need to, their’s a choice for them too.

      Comment by Paul McCord — August 24, 2009 @ 1:19 pm | Reply

  4. Hi Paul,

    In the past I’ve had custome cards made with my logo/caricature on the inside.

    But more recenlty I’ve reverted to just high quality cards. A company logo’d card – no matter how high quality – just doesn’t seem as personal as a normal, high quality card. It gives the impression that you went out and bought the card just for them ( even if you keep a stockpile of them). Whereas with the custome logo’d card, it’s clear you just pulled another one off the pile.


    Comment by Ian Brodie — September 4, 2009 @ 7:30 pm | Reply

    • Ian,

      Thanks for pointing out the problems with using logo’d cards. I’ve used them in the past and like you I’ve found them lacking. The emphasis of the card appears to be at least as much on me as it is my prospect or client and when we send a card it should be all about them.

      Comment by Paul McCord — September 5, 2009 @ 8:18 am | Reply

  5. This blog rocks! I gotta say, that I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks, 🙂

    A definite great read.. <a href=";


    Comment by Bill Bartmann — September 21, 2009 @ 7:14 am | Reply

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