Sales and Sales Management Blog

March 9, 2010

Book Review: Lemonade Stand Selling: Accelerate Your Small Business Growth, by Diane Helbig

Everyday across the globe thousands of men and women start a small business.  Whether a small consultancy out of their home, a retail store, a café, or even a lemonade stand, they all have a common goal—success.  They also have common problems and common needs—they have to find, sell, and retain customers. 

No customers=no sales.  No sales=no income.  No income=out of business.

Diane Helbig’s Lemonade Stand Selling: Accelerate Your Small Business Growth (Sales Gravy Press: 2010) gives small business owners the basic knowledge and direction they need to establish and grow their business successfully.  Unlike most books about selling, Lemonade Stand Selling is designed specifically for the small business owner.

In an easy to read 100 pages, Helbig addresses each of the major selling and marketing issues every business owner must overcome from market identification to identifying, finding and connecting with prospects to account management to planning your company’s growth. 

Each chapter is short, yet packed with content.  And Helbig doesn’t pad the size of the book with filler as so many authors do, but instead concentrates on delivering useable information with a strong focus on immediately applicable guidance. 

Matt, a print broker is the device Helbig uses to illustrate and apply each concept.  Each chapter has a section called “Case in Point” that chronicles Matt’s application of the chapter’s principles and the impact applying the principle has on his business.

You don’t have to wade through a boring marketing  text, learn the sales and marketing buzz words, or try to figure out how to take strategies designed for large companies and apply them to your small business.

If you’re a small business owner—whether you’re just starting your business or have been in business for years—Lemonade Stand Selling will give you the real world information you need to begin growing your business. 

Available from Amazon, Barnes and Noble, Books-a-Million, and all fine booksellers.



  1. […] Book Review: Lemonade Stand Selling: Accelerate Your Small … […]

    Pingback by Complete Idiot's Guide to Buying and Selling a Business | Free PLR MRR Downloads — March 9, 2010 @ 3:35 pm | Reply

  2. great post of your new book about How can you improve the growth of your business.

    Comment by accountants in worcester — March 10, 2010 @ 8:28 am | Reply

  3. “Looks like an interesting read.There are so many small businesses that I know of that thought they could get big but in the end failed mainly they did not have the right strategies.
    It’s a competitive business world out there and if one needs to survive in this rat race, there are certain strategies one must follow. Such strategies are required in today’s business world. For building new strategies, one needs to master new challenges. The IMD OWP 2010 addresses these challenges.

    Comment by Jennifer — March 30, 2010 @ 1:52 am | Reply

  4. For any business, sales is about building a relationship of friendship and trust.

    If I’m going to buy lemonade from the kid on the corner, I sure better trust that his/her warm lemonade isn’t going to get me sick. Do I just take a leap of faith that it won’t? Probably not.

    The only lemonade stands I’ve ever stopped at are the ones that are being operated by a kid I actually know – a kid I have a friendly relationship with. And when I stop, we both have fun. The relationship grows, the trust continues … that’s if I don’t get sick.

    Hope this book touches on that.

    Comment by Sales Training` — July 12, 2010 @ 3:57 pm | Reply

  5. I’ve read this book and it is very good. I read a ton of business books every year (I’d say 30) and this was one of my favorites. Worth the 15 dollars on amazon.

    Comment by Robert the sales consultant — August 16, 2010 @ 11:24 pm | Reply

  6. one’s business success doesn’t harvest success overnight. you have to plant them in the right place and push extra efforts and dedication to it.. Lemonade stand business is one pure example that even a young child can have a simple business and still continue with their studies.

    Comment by Sales Training Courses London — March 29, 2012 @ 4:35 pm | Reply

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