Sales and Sales Management Blog

March 11, 2010

Guest Article: “Negativity–How to Overcome That Most Deadly Disease,” by Jonathan Farrington

Filed under: attitude,career development,success — Paul McCord @ 9:28 am
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Negativity – How To Overcome That Most Deadly Disease
by Jonathan Farrington

“Experience informs us that the first offence of weak minds is to recriminate”
Samuel Taylor Coleridge

Negative people typically suffer from what I call the three “C’s” and are usually found to be: Criticising, Condemning or Complaining.

Here are some tips to help you overcome negativity and to recognise it in others.

Develop and build your own understanding of what is really negative. Do remember that constructive criticism is not negative.

Check your conversation with others, are you being negative? – Check your thoughts and thinking process – remember that if you are thinking negatively the only person you will harm is yourself. Remove those thoughts as you would a faulty slide from a projector, discard them, you have the capacity to do that and your mind will respond if you are strong enough and willing enough to discard a negative thought.

Build a bullet proof screen around you, so that negative comments or behaviour from other people will penetrate. You can do this by instantly recognising negative criticism or conversation.

From time to time, check the company you are keeping. If you have been mixing in the wrong environment, talk to people who are positive. Go out and mix with people you know have positive, constructive ideas. Mix with people who are doing better than you.

If another person’s negativity does get through to you, say to yourself “Why did he or she say that”? You must remember that no positive person becomes so unfeeling that they can’t see life from another person’s point of view. It could happen that someone very close to you says something that can be construed as negative; it may be because they are worried, they are concerned or they have fear. By asking yourself “Why did he or she say that?” You will more than likely be able to understand and by reassurance, conversation and looking at the worry from a different point of view, turn the negative into a positive process.

Have your own negative repellent whenever anyone says anything really negative to you just say “fantastic” – no truly negative person enjoy hearing that word; they really run for cover!!

In Summary:

■  Remember, the negative is always stronger than the positive.

■  Never allow anyone to pollute your thinking

■  As a professional you must take care of your attitude

“The most evil, dangerous and cancerous complaint that humanity inflicts upon itself is to be negative”

Jonathan Farrington is a globally recognized business coach, mentor, author and sales strategist, who has guided hundreds of companies and thousands of individuals around the world towards optimum performance levels. He is Chairman of The Sales Corporation, CEO of Top Sales Associates and Senior Partner at The JF Consultancy based in London and Paris. Early in 2007, Jonathan formed Top Sales Associates (TSA) to promote the very best sales related solutions and products. TSA is now a subsidiary of The Sales Corporation, based in London and Paris.  Visit his website



  1. […] Guest Article: “Negativity–How to Overcome That Most Deadly … […]

    Pingback by Release | Ask Charly Leetham — March 12, 2010 @ 8:29 am | Reply

  2. Constructive criticism is still criticism. To convert it into a positive, it should be delivered as good advice. Likewise, the negative is never stronger than the positive, or the positive would never be able to overcome it. The easiest way to pollute one’s thinking is to adopt false beliefs. So it’s wisest to evaluate our thoughts against an unmovable object of truth that stands solid as our sole standard. This is where we should get our principles from.

    Comment by Arturo F Munoz — March 18, 2010 @ 7:22 pm | Reply

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