Sales and Sales Management Blog

January 14, 2011

Book Review: How to Sell Anything to Anyone Anytime


Selling in the real world is very different than the selling theory one often encounters in sales books.  A great many sales books—maybe the majority—are fluff filled wastes of time or pretentious tomes with little or no real world application.  Much of what is published in the sales category is either the pipe-dreams of an author looking for some new ‘hook’ to sell a book or a less effective rehash of what’s already been published dozens of times. 

Dave Kahle’s newest book, How to Sell Anything to Anyone Anytime (Career Press:  2010) doesn’t’t claim to have found a newly discovered silver bullet to sales success.  Instead, Dave sets out in  a clear and concise presentation the steps necessary to be an effective and successful salesperson.   He takes time tested and proven strategies and puts them in an effective and workable process. 

Three things set Dave’s book apart from most of the other “how to’ sales books:

1)         Dave gives a very personal perspective—the book is filled with what Dave has personally learned over his career.  Dave talks from the trenches, not an ivory tower.  His wisdom comes from getting knocked around, not from a book shelf.  That real world experience leads to real world solutions.

2)         Dave lays out a very simple, workable, effective sales process.  Again, no theory, just a real world, workable process that takes you through the whole sale.  In brief, Dave’s process is 1) Engage with the right people; 2) find out what they want; 3) gain agreement on the next step; and 4) follow up.  Sound too easy?  It isn’t.  Simple does not mean easy.

3)         Dave doesn’t’t leave out the details.  So many sales books give big, broad directives but never fill in the real ‘how to’ detail.  Dave doesn’t’t leave the reader hanging.  There are three separate chapters dealing the finding the right people because he takes you through the process of not only finding them, but connecting with them.  In the same manner there are four chapters on finding what they want because Dave takes you through the process of finding out what they want–and then meeting those needs. 

If you are a seller—salesperson, business owner, or service professional—who either needs to learn a workable process to sell or you want to increase your sales effectiveness, I encourage you to pick up a copy of How to Sell Anything to Anyone Anytime.

You can get a bit more detail here

Or head over to Amazon, Barnes and Noble, or your favorite bookseller and pick up a copy.

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1 Comment »

  1. […] This post was mentioned on Twitter by GoodSelling. GoodSelling said: Book Review: How to Sell Anything to Anyone Anytime http://bit.ly/hzLdLf […]

    Pingback by Tweets that mention Book Review: How to Sell Anything to Anyone Anytime « Sales and Sales Management Blog -- Topsy.com — January 14, 2011 @ 3:29 pm | Reply


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